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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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An exploration of Cava wineries : a resource-based approach
Alonso, Abel Duarte - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10011704094
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Positioning fast moving luxury goods in a discount environment : how cue effects explain South African whisky prices
Priilaid, David - In: International journal of wine business research : IJWBR 28 (2016) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10011562727
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Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
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Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
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2013 AMS Conference - wine marketing track
Babin, Barry J. (contributor) - Academy of Marketing Science - 2012
Persistent link: https://www.econbiz.de/10010421925
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The entrepreneurial influence on winery market performance : a mediation perspective
Li, Huanmei; O'Connor, Allan - In: International journal of wine business research : IJWBR 29 (2017) 2, pp. 210-232
Persistent link: https://www.econbiz.de/10011750880