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Shaping the corporate perimeter in a changing media industry
Oliver, John; Picard, Robert G. - In: International journal on media management : JMM 22 (2020) 2, pp. 67-82
Persistent link: https://www.econbiz.de/10012313884
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e-Sports in media management
Scholz, Tobias M. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012263661
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Antecedents of consumer adoption of over-the-top services in South Korea
Jeong, Dahye; Lee, Minyoung; Park, Eunil - In: International journal on media management : JMM 24 (2022) 3, pp. 121-136
Persistent link: https://www.econbiz.de/10013492860
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Formal professionalization of early-stage social media "influencers" : attitudinal drivers and their relation to personality traits
Kolo, Castulus; Haumer, Florian; Roth, Alexander - In: International journal on media management : JMM 24 (2022) 3, pp. 137-163
Persistent link: https://www.econbiz.de/10013492862
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Partnering with smart TV platforms : the content providers' dilemma
Goetzenberger, Sebastian; Mooney, Grant; Riefler, Bernd - In: International journal on media management : JMM 24 (2022) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10013282618
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Special issue on understanding, developing, and managing media engagement : guest editorial
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: International journal on media management : JMM 21 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012201717
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Disruptive marketing communication for customer engagement. the new frontiers of mobile instant messaging
Marino, Vittoria; Lo Presti, Letizia - In: International journal on media management : JMM 21 (2019) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10012201718
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Using brand equity to model ROI for social media marketing
Shay, Ronen; Van Der Horst, Morgan - In: International journal on media management : JMM 21 (2019) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10012201719
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The mediating role of consumer engagement with the brand community and its effect on corporate reputation
Ferreira, Mateus; Zambaldi, Felipe - In: International journal on media management : JMM 21 (2019) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10012201720
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Global mistrust in news : the impact of social media on trust
Park, Sora; Fisher, Caroline; Flew, Terry; Dulleck, Uwe - In: International journal on media management : JMM 22 (2020) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10012313886