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~isPartOf:"International marketing review"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer eBook Collection"
~person:"Yang, Zhiyong"
~subject:"Schwellenländer"
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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi
;
Yang, Zhiyong
;
Hui, Michael K.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
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