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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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Brand as credible commitment in embedded licensing : a transaction cost perspective
Jiang, Marshall; Mengüç, Bülent - In: International marketing review 29 (2012) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10009570017
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Global branding and strategic CSR : an overview of three types of complexity
Polonsky, Michael J.; Jevons, Colin - In: International marketing review 26 (2009) 3, pp. 327-347
Persistent link: https://www.econbiz.de/10009522600
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Brand identity documentation : a cross-national examination of identity standards manuals
Jordá-Albiñana, Begoña; Ampuero-Canellas, Olga; … - In: International marketing review 26 (2009) 2, pp. 172-197
Persistent link: https://www.econbiz.de/10009522637
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Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.; Hem, Leif E. - In: International marketing review 28 (2011) 4, pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard; Weimann, Bettina; Dabija, Dan Cristian - In: International marketing review 31 (2014) 2, pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
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Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat; Gregory, Gary; Cleveland, Mark; Verlegh, … - In: International marketing review 31 (2014) 2, pp. 102-128
Persistent link: https://www.econbiz.de/10010345204