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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
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The shift from manufacturing to brand origin : suggestions for improving COO relevance
Usunier, Jean-Claude - In: International marketing review 28 (2011) 5, pp. 488-496
Persistent link: https://www.econbiz.de/10009305313
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Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed - In: International marketing review 28 (2011) 5, pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
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How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M. - In: International marketing review 31 (2014) 1, pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
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The relationship between brand love and actual brand performance : evidence from an international study
Zarantonello, Lia; Formisano, Marcello; Grappio, Silvia - In: International marketing review 33 (2016) 6, pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
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How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy; Kuanr, Abhisek; Malhotra, … - In: International marketing review 40 (2023) 6, pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
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Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit; Paul, Justin; Mittal, Amit - In: International marketing review 40 (2023) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang; Behl, Abhishek; Guzman, Francisco; … - In: International marketing review 40 (2023) 1, pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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The impact of dialectical thinking on androgynous brand equity across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto; Hang, Haiming; Ren, Shengnan - In: International marketing review 40 (2023) 1, pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
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Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush - In: International marketing review 41 (2024) 2, pp. 562-589
Persistent link: https://www.econbiz.de/10014524909