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Influence of country image on country brand equity : application to higher education services
Herrero-Crespo, Ángel; San Martín, Héctor; Garcia de … - In: International marketing review 33 (2016) 5, pp. 691-714
Persistent link: https://www.econbiz.de/10011620307
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The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo; Hildebrand, Christian - In: International marketing review 33 (2016) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
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The shift from manufacturing to brand origin : suggestions for improving COO relevance
Usunier, Jean-Claude - In: International marketing review 28 (2011) 5, pp. 488-496
Persistent link: https://www.econbiz.de/10009305313
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Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed - In: International marketing review 28 (2011) 5, pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
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How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M. - In: International marketing review 31 (2014) 1, pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
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The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael; L'Espoir Decosta, J. N. Patrick - In: International marketing review 33 (2016) 6, pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
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The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei; Ong, Chuan Huat; Thurasamy Ramayah - In: International marketing review 40 (2023) 5, pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang; Behl, Abhishek; Guzman, Francisco; … - In: International marketing review 40 (2023) 1, pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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The impact of dialectical thinking on androgynous brand equity across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto; Hang, Haiming; Ren, Shengnan - In: International marketing review 40 (2023) 1, pp. 176-193
Persistent link: https://www.econbiz.de/10014227463