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The unbearable lightness of university branding cross-national patterns
Delmestri, Giuseppe; Oberg, Achim; Drori, Gili S. - In: International studies of management and organization 45 (2015) 2, pp. 121-136
Persistent link: https://www.econbiz.de/10011286439
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Strategies of building and managing higher education brands
Drori, Gili S.; Tienari, Janne; Wæraas, Arild - In: International studies of management and organization 45 (2015) 2, pp. 99-104
Persistent link: https://www.econbiz.de/10011286443
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Strategies of building and managing higher education brands
Drori, Gili S. (contributor) - 2015
Persistent link: https://www.econbiz.de/10011286444