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~isPartOf:"Irwin Series in Quantitative Analysis for Business"
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Absatztechnik
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Betriebsmaterialwirtschaft
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Finanzmathematik
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Marketing
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Marktpsychologie
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Bass, Frank M.
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Buzzell, Robert D.
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Irwin Series in Quantitative Analysis for Business
Marketing Science
16
Journal of marketing research : JMR
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
MSI reports : working paper series
10
Management Science
10
Journal of marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
The journal of business : B
6
Journal of advertising research
5
Journal of the Academy of Marketing Science
4
Operations research, Management science : OR MS ; the international literature digest
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Marketing science
3
Boston U. School of Management Research Paper
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ERIM report series research in management
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Journal of retailing
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Technological forecasting & social change : an international journal
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The Journal of Business
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The journal of industrial economics
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Applied economics
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Boston University Questrom School of Business Research Paper
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Control of 'error' in market research data
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Econometric models in marketing
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Foundations and trends in marketing : FTMKT
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HEC Paris research paper series
1
Handbook of marketing and finance
1
Handbook of pricing research in marketing
1
Handbook of research on customer equity in marketing
1
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
Information systems research : ISR
1
Innovation diffusion models of new product acceptance
1
Institute for Research in the Behavioral, Economic, and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University / Paper
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Institute for Research in the Behavioral, Economic, and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University, Paper
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Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, Paper
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Interfaces : the INFORMS journal on the practice of operations research
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International Journal of Forecasting
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Journal of Applied Econometrics
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Journal of Business Research
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Mathematical models and methods in marketing
Bass, Frank M.
;
Buzzell, Robert D.
;
Greene, Mark R.
; …
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1961
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