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Writing an impactful review article : what do we know and what do we need to know? : editorial
Paul, Justin; Merchant, Altaf; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 133 (2021), pp. 337-340
Persistent link: https://www.econbiz.de/10012590300
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Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali; Sharma, Deepika; Parameswar, Nakul; … - In: Journal of business research : JBR 143 (2022), pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai; Sreejesh, S.; Paul, Justin - In: Journal of business research : JBR 156 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
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Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina; Obradović, Tena; Vlačić, Božidar; … - In: Journal of business research : JBR 142 (2022), pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
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Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika; Paul, Justin; Śrīvāstava, Arcanā - In: Journal of business research : JBR 124 (2021), pp. 12-23
Persistent link: https://www.econbiz.de/10012493870
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INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar; Paul, Justin; Strong, Carolyn; … - In: Journal of business research : JBR 160 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014294783