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PHILLIPS, CAROL B.
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Journal of Advertising Research
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In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal
REYNOLDS, THOMAS J.
;
PHILLIPS, CAROL B.
- In:
Journal of Advertising Research
45
(
2005
)
02
,
pp. 171-186
Persistent link: https://www.econbiz.de/10005264807
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