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~isPartOf:"Journal of Advertising Research"
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FARRELLY, FRANCIS
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GREYSER, STEPHEN A.
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QUESTER, PASCALE
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QUESTER, PASCALE G.
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Journal of Advertising Research
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of Business & Industrial Marketing
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Journal of marketing management : MM
9
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6
Journal of the Academy of Marketing Science
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Design management review
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European Journal of Marketing
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Journal of advertising research
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Market orientation : transforming food and agribusiness around the customer
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Memorable customer experiences : a research anthology
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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Business Horizons
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Corporate Communications: An International Journal
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European journal of marketing : EJM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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Sport management review
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The journal of contemporary issues in business and government
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The journal of product innovation management : an international publication of the Product Development & Management Association
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A very short, fairly interesting and reasonably cheap book about
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Business horizons
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Corporate communications : an international journal
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Entrepreneurship & Regional Development
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Entrepreneurship and regional development : an international journal
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Handbook of research on customer engagement
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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International Journal of Sports Marketing and Sponsorship
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International Journal of Tourism Research
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International Journal of Wine Marketing
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International Marketing Review
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What Drives Renewal of Sponsorship Principal/Agent Relationships?
FARRELLY, FRANCIS
;
QUESTER, PASCALE G.
- In:
Journal of Advertising Research
43
(
2003
)
04
,
pp. 353-360
Persistent link: https://www.econbiz.de/10005624807
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2
Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
FARRELLY, FRANCIS
;
QUESTER, PASCALE
;
GREYSER, STEPHEN A.
- In:
Journal of Advertising Research
45
(
2005
)
03
,
pp. 339-348
Persistent link: https://www.econbiz.de/10005120159
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