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FARRELLY, FRANCIS
2
GREYSER, STEPHEN A.
1
QUESTER, PASCALE
1
QUESTER, PASCALE G.
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Journal of Advertising Research
Journal of business research : JBR
8
Journal of sport management : the official journal of the North American Society of Sport Management
4
European Journal of Marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Product & Brand Management
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Corporate Communications: An International Journal
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European journal of marketing : EJM
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International Journal of Sports Marketing and Sponsorship
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International journal of sport management and marketing : IJSMM
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Journal of Business Research
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Journal of Consumer Affairs
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Journal of Services Marketing
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Journal of advertising research
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Journal of public policy & marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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Qualitative market research : an international journal
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Sport business insights
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Sport, Business and Management: An International Journal
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The journal of product & brand management
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Apas Papers
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Business Horizons
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Business strategy and the environment
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Corporate communications : an international journal
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European Sport management quarterly : ESMQ
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International Journal of Consumer Studies
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International Journal of Sport Finance
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International Journal of Tourism Research
1
International journal of consumer studies
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International journal of sports marketing & sponsorship
1
International sports marketing : principles and perspectives
1
Journal of Consumer Marketing
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Journal of Service Theory and Practice
1
Journal of Social Marketing
1
Journal of Sports Economics
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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What Drives Renewal of Sponsorship Principal/Agent Relationships?
FARRELLY, FRANCIS
;
QUESTER, PASCALE G.
- In:
Journal of Advertising Research
43
(
2003
)
04
,
pp. 353-360
Persistent link: https://www.econbiz.de/10005624807
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2
Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
FARRELLY, FRANCIS
;
QUESTER, PASCALE
;
GREYSER, STEPHEN A.
- In:
Journal of Advertising Research
45
(
2005
)
03
,
pp. 339-348
Persistent link: https://www.econbiz.de/10005120159
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