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Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies
WOODSIDE, ARCH G.; DUBELAAR, CHRIS - In: Journal of Advertising Research 43 (2003) 01, pp. 78-85
Persistent link: https://www.econbiz.de/10005425143
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How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
WOODSIDE, ARCH G.; UNCLES, MARK D. - In: Journal of Advertising Research 45 (2005) 02, pp. 229-240
Persistent link: https://www.econbiz.de/10005624830
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Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
III, RANDOLPH J. TRAPPEY; WOODSIDE, ARCH G. - In: Journal of Advertising Research 45 (2005) 04, pp. 382-401
Persistent link: https://www.econbiz.de/10005120166