Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies
| Year of publication: |
2003
|
|---|---|
| Authors: | WOODSIDE, ARCH G. ; DUBELAAR, CHRIS |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 01, p. 78-85
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |