Yoon, Moon Gil; Yoon, Duk Young; Yang, Tae Won - In: Journal of Air Transport Management 12 (2006) 5, pp. 253-260
Early e-business activity in the airline industry was limited to the provision of flight schedule information to customers on websites. Recently, however, many airlines have expanded the capability of their web sites for selling tickets to make use of this cheap distribution channel. Here, we...