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Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility

Featherman, Mauricio S.; Miyazaki, Anthony D.; Sprott, … - In: The journal of services marketing 24 (2010) 2/3, pp. 219-229

Persistent link: https://www.econbiz.de/10003990929

The effect of incentives on customer evaluations of service bundles

Andrews, Melinda L.; Benedicktus, Ray L.; Brady, Michael K. - In: Journal of Business Research 63 (2010) 1, pp. 71-76

Effects of service bundle incentives on perceived value, search intentions, and switching intentions are assessed in two independent studies. The first study demonstrates that service bundling influences switching and search intentions through perceived value. Results related to bundle...

Persistent link: https://www.econbiz.de/10008521649

Performance-only measurement of service quality: a replication and extension

Brady, Michael K.; Cronin, J. Jr.; Brand, Richard R. - In: Journal of Business Research 55 (2002) 1, pp. 17-31

Persistent link: https://www.econbiz.de/10005462379

Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study

Brady, Michael K.; Robertson, Christopher J. - In: Journal of Business Research 51 (2001) 1, pp. 53-60

Persistent link: https://www.econbiz.de/10005465991

Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events

Hightower, Roscoe Jr; Brady, Michael K.; Baker, Thomas L. - In: Journal of Business Research 55 (2002) 9, pp. 697-707

Persistent link: https://www.econbiz.de/10005474121

Conducting service research that matters

Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429

Persistent link: https://www.econbiz.de/10011418248

Religious affilliation : buffering negative reactions to service failures

Cowart, Kelly O.; Ramirez, Edward; Brady, Michael K. - In: The journal of services marketing 28 (2014) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10010343445

The good guys don't always win: the effect of valence on service perceptions and consequences

Brady, Michael K.; Voorhees, Clay M.; Jr, J.Joseph Cronin; … - In: The journal of services marketing 20 (2006) 2-3, pp. 83-91

Persistent link: https://www.econbiz.de/10007273470

The importance of brand cues in intangible service industries: an application to investment services

Brady, Michael K.; Bourdeau, Brian L.; Heskel, Julia - In: The journal of services marketing 19 (2005) 6-7, pp. 401-410

Persistent link: https://www.econbiz.de/10007096259

The importance of brand cues in intangible service industries: an application to investment services

Brady, Michael K.; Bourdeau, Brian L.; Heskel, Julia - In: The journal of services marketing 19 (2005) 6, pp. 401-410

Persistent link: https://www.econbiz.de/10007097222