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~isPartOf:"Journal of Business Research"
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Protection motivation theory : An extension of fear appeals theory in communication
Tunner, John Jr.
;
Day, Ellen
;
Crask, Melvin R.
- In:
Journal of Business Research
19
(
1989
)
4
,
pp. 267-276
Persistent link: https://www.econbiz.de/10005474184
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