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Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
Brengman, Malaika; Geuens, Maggie; Weijters, Bert; … - In: Journal of Business Research 58 (2005) 1, pp. 79-88
Persistent link: https://www.econbiz.de/10005473834
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Special section on marketing communications: Introduction
Swinyard, William R. - In: Journal of Business Research 11 (1983) 2, pp. 171-172
Persistent link: https://www.econbiz.de/10005465588
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Cross-Cultural Business Research: Introduction to the special issue
Huff, Lenard C.; Smith, Scott M. - In: Journal of Business Research 61 (2008) 3, pp. 179-182
Persistent link: https://www.econbiz.de/10005473747
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Cross-cultural consumer and business studies: introduction to a special issue
Albaum, Gerald; Smith, Scott M. - In: Journal of Business Research 55 (2002) 11, pp. 863-865
Persistent link: https://www.econbiz.de/10005474268