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Determining the quality of conjoint analysis results using violation of a priori signs
Mishra, Sanjay; Umesh, U. N. - In: Journal of Business Research 58 (2005) 3, pp. 301-311
Persistent link: https://www.econbiz.de/10005466016
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Efficient theory development and factor retention criteria: Abandon the `eigenvalue greater than one' criterion
Patil, Vivek H.; Singh, Surendra N.; Mishra, Sanjay; … - In: Journal of Business Research 61 (2008) 2, pp. 162-170
Persistent link: https://www.econbiz.de/10005466148