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Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
Bharadwaj, Neeraj; Matsuno, Ken - In: Journal of Business Research 59 (2006) 1, pp. 62-72
Persistent link: https://www.econbiz.de/10005473835
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Introduction to the special issue on marketing communications and consumer behavior
Evrard, Yves; Hoyer, Wayne D.; Strazzieri, Alain - In: Journal of Business Research 58 (2005) 3, pp. 339-340
Persistent link: https://www.econbiz.de/10005473608