This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists...

This study's purpose is to investigate the effects of self-congruence and functional congruence on tourists' destination choice. The present research contributes to the gap in the consumer behavior literature by examining the relationships among self-congruence, functional congruence, and...