Cheema, Amar; Papatla, Purushottam - In: Journal of Business Research 63 (2010) 9-10, pp. 979-985
Across three studies we examine the relative importance of online versus offline information for Internet purchases. Study 1 reveals that the relative importance of online information is higher for utilitarian products (computer hardware and software) than for hedonic products (books, music, and...
