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Using invoice price information to frame advertised offers

Bearden, William O.; Carlson, Jay P.; Hardesty, David M. - In: Journal of Business Research 56 (2003) 5, pp. 355-366

Persistent link: https://www.econbiz.de/10005466166

The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs

Hardesty, David M.; Bearden, William O. - In: Journal of Business Research 57 (2004) 2, pp. 98-107

Persistent link: https://www.econbiz.de/10005473653

Examining differences in consumer reactions to partitioned prices with a variable number of price components

Carlson, Jay P.; Weathers, Danny - In: Journal of Business Research 61 (2008) 7, pp. 724-731

Partitioned pricing is a tactic in which a seller presents multiple prices for a single product or service instead of one, all-inclusive price. This research investigates effects of partitioned prices containing a variable number of price components, under varying levels of seller...

Persistent link: https://www.econbiz.de/10005473471

Color and shopping intentions: The intervening effect of price fairness and perceived affect

Babin, Barry J.; Hardesty, David M.; Suter, Tracy A. - In: Journal of Business Research 56 (2003) 7, pp. 541-551

Persistent link: https://www.econbiz.de/10005474001

Disconfirmation processes and consumer evaluations in product usage

Oliver, Richard L.; Bearden, William O. - In: Journal of Business Research 13 (1985) 3, pp. 235-246

Persistent link: https://www.econbiz.de/10005477578

Correlates of conformity in the consumption of illicit drugs and alcohol

Bearden, William O.; Rose, Randall L.; Teel, Jesse E. - In: Journal of Business Research 30 (1994) 1, pp. 25-31

Persistent link: https://www.econbiz.de/10005465967

Self-monitoring, norms, and attitudes as influences on consumer complaining

Bearden, William O.; Crockett, Melissa - In: Journal of Business Research 9 (1981) 3, pp. 255-266

Persistent link: https://www.econbiz.de/10005473550

Research in marketing : Vol. II, Jagdish N. Sheth, ed., JAI Press, Inc., Greenwich, Connecticut, 1979, 357 pages. Hardcover: $32.50

Bearden, William O. - In: Journal of Business Research 9 (1981) 2, pp. 237-239

Persistent link: https://www.econbiz.de/10005473584

Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies

Easley, Richard W.; Bearden, William O.; Teel, Jesse E. - In: Journal of Business Research 34 (1995) 2, pp. 93-105

Persistent link: https://www.econbiz.de/10005473748

Linking consumer behavior theory to public policy, social policy, and the environment: Introduction to a special issue

Bearden, William O.; Etzel, Michael J. - In: Journal of Business Research 30 (1994) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10005473751