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Positioning countries on personality dimensions: Scale development and implications for country marketing
d'Astous, Alain; Boujbel, Lilia - In: Journal of Business Research 60 (2007) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10005465486
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Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada
Ahmed, Sadrudin A.; d'Astous, Alain - In: Journal of Business Research 60 (2007) 3, pp. 240-248
Persistent link: https://www.econbiz.de/10005473864
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Irritating Aspects of the Shopping Environment
d'Astous, Alain - In: Journal of Business Research 49 (2000) 2, pp. 149-156
Persistent link: https://www.econbiz.de/10005474015