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Winer, Russell S.
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Lehmann, Donald R.
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Journal of Business Research
Marketing Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Marketing science
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Does marketing need reform? : fresh perspectives on the future
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ERIM Report Series Reference: ERS-2019-007-MKT
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Handbook of marketing
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International Journal of Forecasting
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Stability of membership in market segments identified with a disaggregate consumption model
Farley, John U.
;
Winer, Russell S.
;
Lehmann, Donald R.
- In:
Journal of Business Research
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10005477411
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2
Group process and decision performance in a simulated marketing environment
Glazer, Rashi
;
Winer, Russell S.
;
Steckel, Joel H.
- In:
Journal of Business Research
15
(
1987
)
6
,
pp. 545-557
Persistent link: https://www.econbiz.de/10005466145
Saved in:
3
Objective and strategy determination: Some empirical results
Hulbert, James M.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of Business Research
11
(
1983
)
4
,
pp. 427-438
Persistent link: https://www.econbiz.de/10005473938
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