Stability of membership in market segments identified with a disaggregate consumption model
| Year of publication: |
1987
|
|---|---|
| Authors: | Farley, John U. ; Winer, Russell S. ; Lehmann, Donald R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 15.1987, 4, p. 313-328
|
| Publisher: |
Elsevier |