Stability of membership in market segments indentified with a disaggregate consumption model
John U. Farley; Donald R. Lehmann; Russell S. Winer
| Year of publication: |
1987
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| Authors: | Farley, John U. ; Lehmann, Donald R. ; Winer, Russell S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 15.1987, 4, p. 313-328
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| Subject: | Markt | Teilmarkt | Verbraucher | Marktsegmentierung | Market segmentation | Konsumtheorie | Consumption theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003545007