Empirical marketing generalization using meta-analysis
| Year of publication: |
1996
|
|---|---|
| Authors: | Farley, John U. ; Lehmann, Donald R. ; Sawyer, Alan |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 36.1996, 2, p. 183-184
|