We review the measurement of product attribute importance, and find little consensus in definition or measurement methods. We compare four measurement methods: 1) two direct methods whereby respondents report the importance of attributes using best-worst scaling or constant sum scales, and 2)...

This paper presents a framework that helps researchers to design and validate both formative and reflective measurement models. The framework draws from the existing literature and includes both theoretical and empirical considerations. Two important examples, one from international business and...