Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends: An Application to Modeling Retailer Reactions to Sales Trends
| Year of publication: |
2000
|
|---|---|
| Authors: | Oppewal, Harmen ; Louviere, Jordan J. ; Timmermans, Harry J. P. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 50.2000, 3, p. 245-257
|
| Publisher: |
Elsevier |