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Journal of Business Research
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On the sociocognitive dynamics between categories and product models in mature markets
Rosa, Jose Antonio
;
Judson, Kimberly M.
;
Porac, Joseph F.
- In:
Journal of Business Research
58
(
2005
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10005473807
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