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New developments in marketing communications and consumer behavior
Raaij, W. Fred van; Strazzieri, Alain; Woodside, Arch - In: Journal of Business Research 53 (2001) 2, pp. 59-61
Persistent link: https://www.econbiz.de/10005465810
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Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet
Dijkstra, Majorie; Buijtels, Heidi E. J. J. M.; Raaij, … - In: Journal of Business Research 58 (2005) 3, pp. 377-386
Persistent link: https://www.econbiz.de/10005466240