Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet
| Year of publication: |
2005
|
|---|---|
| Authors: | Dijkstra, Majorie ; Buijtels, Heidi E. J. J. M. ; Raaij, W. Fred van |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 3, p. 377-386
|
| Publisher: |
Elsevier |