Media effects by involvement under voluntary exposure: a comparison of television, print and static Internet
Majorie Dijkstra; W. Fred van Raaij
| Year of publication: |
2002
|
|---|---|
| Authors: | Dijkstra, Majorie ; Raaij, W. Fred van |
| Published in: |
Internet applications in Euromarketing. - New York, NY [u.a.] : International Business Press, ISBN 0-7890-2032-7. - 2002, p. 1-21
|
| Subject: | Internet | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Fernsehen | Television | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002403307