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~isPartOf:"Journal of Business Strategy"
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Journal of Business Strategy
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Up Close And Personal
Winkleman, Michael
;
Kerr, Dorothy
;
Schultz, Don
; …
- In:
Journal of Business Strategy
14
(
1993
)
4
,
pp. 23-31
The mass market is dead. The database lives. Sales, marketing, product development—and the strategies that fuel them—will never be the same.
Persistent link: https://www.econbiz.de/10014846066
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