Purpose – This article addresses the widespread failure of organizations to turn strategy talk into action. It suggests that underlying this failure is the creation of strategy “ducks” – a term borrowed from the world of architecture for buildings intentionally built as symbols. The...

Purpose – The ability to see new possibilities is fundamental to creating innovative designs – but what do we know about state-of-the-art possibility thinking? The purpose of this paper is to look at this topic, which the strategy field has largely ignored in favor of analytics, by examining...