If innovation is to flourish in public relations, then creativity must be encouraged and nurtured because it is out of the process of creativity that innovation springs. In order to understand creativity in public relations consultancies, this paper examines its nature and the dynamics through...

This paper argues that much communication management literature and practice is biased because it fails to take acount of the organisational cultural context in which communication takes place. As a result, culture's influence on the understanding and behaviours of members of organisations is...