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Journal of Consumer Affairs
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Macro-social marketing insights : systems thinking for wicked problems
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Exploring the effects of for‐profit and nonprofit size congruency : An exchange perspective on cause‐related marketing
Hamby, Anne
;
Jones, Niusha
;
Yu, Guohong
- In:
Journal of Consumer Affairs
55
(
2021
)
1
,
pp. 274-292
Persistent link: https://www.econbiz.de/10012538044
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A Wolf in Sheep's Clothing: How Humanized, Retargeted Ads Intrude in Social Contexts
Hamby, Anne
;
Ilyuk, Veronika
- In:
Journal of Consumer Affairs
(
2018
)
Persistent link: https://www.econbiz.de/10012094030
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