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Loss is a loss, why categorize it? Mental accounting across cultures
Banerjee, Pronobesh
;
Chatterjee, Promothesh
;
Mishra, Sanjay
- In:
Journal of Consumer Behaviour
18
(
2019
)
2
,
pp. 77-88
Persistent link: https://www.econbiz.de/10012081480
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