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~isPartOf:"Journal of Consumer Behaviour"
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Journal of Consumer Behaviour
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To engage or not engage? The features of video content on YouTube affecting digital consumer engagement
Munaro, Ana Cristina
;
Barcelos, Renato
;
Francisco …
- In:
Journal of Consumer Behaviour
20
(
2021
)
5
,
pp. 1336-1352
Persistent link: https://www.econbiz.de/10012535063
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