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Extended conditional trend analysis : Predicting triple period buyer flows with a tri‐variate NBD model
Trinh, Giang; Dawes, John; Wright, Malcolm; Danenberg, Nick - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 92-101
Persistent link: https://www.econbiz.de/10012632439
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Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim; Barker, Alicia; Trinh, Giang; … - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10012808230
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Dirichlet implications for portfolio management
Driesener, Carl; Rungie, Cam; Wright, Malcolm - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10012808221
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How loyalty extends across product categories
Grasby, Alicia; Corsi, Armando; Dawes, John; Driesener, Carl - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 153-163
Persistent link: https://www.econbiz.de/10012632441
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The Dirichlet model in marketing
Driesener, Carl; Rungie, Cam - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10012632435
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Honouring Gerald Goodhardt (1930–2020)
Anesbury, Zachary William; Stocchi, Lara; Trinh, Giang - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10012808235
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The impact of autobiographical memory on brand retrieval and purchase intention
Stocchi, Lara; Wright, Malcolm; Fuller, Rachel - In: Journal of Consumer Behaviour 20 (2021) 5, pp. 1140-1152
Persistent link: https://www.econbiz.de/10012535047
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Empirical generalisations in customer mindset metrics
Mecredy, Philip J.; Wright, Malcolm; Feetham, Pamela M.; … - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 102-120
Persistent link: https://www.econbiz.de/10012632422