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Journal of Consumer Behaviour
International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Luxury marketing : a challenge for theory and practice
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Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses
Guo, Fu
;
Ye, Guoquan
;
Duffy, Vincent G.
;
Li, Mingming
; …
- In:
Journal of Consumer Behaviour
17
(
2018
)
6
,
pp. 519-531
Persistent link: https://www.econbiz.de/10012081468
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The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Journal of Consumer Behaviour
17
(
2018
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012081442
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