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~isPartOf:"Journal of Consumer Behaviour"
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Propensity to use smartbands to engage with brands and the moderating role of the bandwagon effect on satisfaction
Oyedele, Adesegun
;
Goenner, Emily
- In:
Journal of Consumer Behaviour
20
(
2020
)
3
,
pp. 709-724
Persistent link: https://www.econbiz.de/10012406595
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