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Journal of Consumer Psychology
Department working papers / Bar-Ilan University, Department of Economics
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When the “Charm of Three” Fades : Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion
Wang, Liangyan
;
Chan, Eugene Y.
;
Chen, Haipeng
;
Lin, Han
; …
- In:
Journal of Consumer Psychology
32
(
2021
)
3
,
pp. 484-491
Persistent link: https://www.econbiz.de/10012632890
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2
Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference
Choi, Woo Jin
;
Sun, Haoying
;
Liu, Yan (Lucy)
;
Chen, Haipeng
- In:
Journal of Consumer Psychology
30
(
2019
)
3
,
pp. 506-514
Persistent link: https://www.econbiz.de/10012189363
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