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~isPartOf:"Journal of Consumer Psychology"
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The Challenge of Being a Challenger : Social Dominance Orientation Shapes the Impact of “Challenger vs. Leader” Comparisons
Li, Xingbo
;
Barone, Michael J.
;
Jain, Shailendra P.
; …
- In:
Journal of Consumer Psychology
31
(
2020
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10012273497
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