Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
| Year of publication: |
2010
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| Authors: | Wiles, Michael A. ; Jain, Shailendra P. ; Mishra, Saurabh ; Lindsey, Charles |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 5 (12.9.), p. 828-846
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