Stock market response to regulatory reports of deceptive advertising : the moderating effect of omission bias and firm reputation
Michael A. Wiles; Shailendra P. Jain; Saurabh Mishra; Charles Lindsey
| Year of publication: |
2010
|
|---|---|
| Authors: | Wiles, Michael A. ; Jain, Shailendra P. ; Mishra, Saurabh ; Lindsey, Charles |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 5, p. 828-845
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Börsenkurs | Share price | Werbebeschränkung | Advertising regulation | Firmenimage | Corporate reputation | Kleinste-Quadrate-Methode | Least squares method | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736197