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From Functional Efficiency to Temporal Efficiency : Multifunctional Products Increase Consumer Impatience
You, Yanfen; Pan, Jingjing; Yang, Xiaojing; Fei, Xianzheng - In: Journal of Consumer Psychology 32 (2021) 3, pp. 509-516
Persistent link: https://www.econbiz.de/10012632888
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“We” are Different : Exploring the Diverse Effects of Friend and Family Accessibility on Consumers' Product Preferences
Fei, Xianzheng; You, Yanfen; Yang, Xiaojing - In: Journal of Consumer Psychology 30 (2020) 3, pp. 543-550
Persistent link: https://www.econbiz.de/10012189367
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Good Guys Can Finish First : How Brand Reputation Affects Extension Evaluations
Johnson, Zachary S.; Mao, Huifang; Lefebvre, Sarah; … - In: Journal of Consumer Psychology 29 (2019) 4, pp. 565-583
Persistent link: https://www.econbiz.de/10012083042