Good Guys Can Finish First : How Brand Reputation Affects Extension Evaluations
| Year of publication: |
2019
|
|---|---|
| Authors: | Johnson, Zachary S. ; Mao, Huifang ; Lefebvre, Sarah ; Ganesh, Jaishankar |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 29.2019, 4 (23.04.), p. 565-583
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1109 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083042