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~isPartOf:"Journal of Consumer Psychology"
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How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals
Jin, Liyin
;
Huang, Yunhui
- In:
Journal of Consumer Psychology
29
(
2018
)
2
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012083008
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